Admittedly, at first we didn't get it -- the hub (with actually helpful, twisting ports) was about 90 degrees counterclockwise from the pictured position and we couldn't get past the aesthetic similarities to the Dodge Ram logo. That's when the friendly overseer of the Dun Cheng Technology Corp. booth in the CES International Hall twisted both our minds and the hub itself to reveal an intentionally meta moment -- "3-point," as in USB 3.0. Needless to say, we were very amused.
http://www.engadget.com/2010/01/10/3-point-usb-3-0-hub-is-self-referential-fun/
